For a lot of people, crafting is just a hobby that they use to relax, and that’s great. But if you’ve been practicing a lot and you think that somebody might actually want to buy your crafts, you could think about starting a business.

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It’ll just be a small side hustle to start with but, eventually, it will grow into a full-time living. However, you’re not the only person selling their crafts online. In fact, there are a lot of great platforms for selling products and handmade crafts are very popular right now. So, if you’re going to make a living out of your crafts, there are some key things you need to get right. Follow this simple guide if you want to start selling your crafts online. 

Do One Thing Well

One of the best things about selling crafts online is that you don’t have to be an expert in everything. You just need to focus on one particular area, even if you are good at lots of different types of crafts. For example, maybe you’re very skilled at crocheting and knitting but not so confident when it comes to painting or drawing. 

Focus on making one or two items and get really good at them. If you spread yourself too thin, the quality will suffer and you won’t build a loyal following. 

Build A Strong Brand 

People want more than just a great product; they want an overall experience, and your branding will play a big part in giving them one. Once you’ve perfected your products, make sure that everything from your logo design to your packaging ties together as a cohesive whole. If you are selling clothes, add custom labels and tags to them, and use branded packaging too. 

Make sure that you have a clear brand before you start selling products. Even though making great crafts is important, branding is arguably more important, especially when you are marketing yourself on social media. 

Invest In Professional Marketing

Even if your products are amazing, no one will know about them unless you invest some time and money into professional marketing. If you’re not experienced in this area it’s best to leave this part of the job to somebody else. Consider hiring a top marketing agency to handle this side of things for you. That way, you can focus on crafting and they can focus on finding customers for you. 

There is so much power behind social media platforms like Facebook and Instagram these days that it makes sense to hire professionals who know how to use them effectively and gain the attention of millions of people at once. There is always a way for an artist or craftsman with limited funds to reach their target audience if they carry out thorough research. They just need someone with experience in online marketing strategies such as PPC (Pay-Per-Click) which could help them to stay ahead of the competition.

Engage With People On Social Media

Focus on building your brand image and expanding your customer base by reaching out to people via social media. Engage with other crafters, artists and designers by liking their posts, sharing their images and leaving relevant comments. 

When you’re first starting out it can be hard to gain positive attention online because there are so many seasoned marketers doing the same thing as you. But if you’re smart about who you engage with and how you go about things, there is a lot of potential for growth in the future. 

Grow The Business Slowly

When you’re just starting out it’s best to keep things small. Don’t try to grow too quickly or you’ll risk losing control of your business. Start by selling on existing platforms like eBay and Etsy. It’s so easy to get started on these sites because everything is already set up for you. Etsy, in particular, has a big customer base of people looking for handmade goods, so you’ll get a lot of customers right away. 

Once you start making a name for yourself, you can think about starting your own website and selling your crafts on there. But don’t take the leap into creating your own website too early on. Keep things simple and then gradually expand outwards once you’ve built up a loyal following. As you get more popular, you can also think about adding more product lines. 

Selling your crafts online is a great way to turn your passion into a side income and, eventually, a fully-fledged business. Just follow these steps to get started. 

It’ll just be a small side hustle to start with but, eventually, it will grow into a full-time living. However, you’re not the only person selling their crafts online. In fact, there are a lot of great platforms for selling products and handmade crafts are very popular right now. So, if you’re going to make a living out of your crafts, there are some key things you need to get right. Follow this simple guide if you want to start selling your crafts online. 

Do One Thing Well

One of the best things about selling crafts online is that you don’t have to be an expert in everything. You just need to focus on one particular area, even if you are good at lots of different types of crafts. For example, maybe you’re very skilled at crocheting and knitting but not so confident when it comes to painting or drawing. 

Focus on making one or two items and get really good at them. If you spread yourself too thin, the quality will suffer and you won’t build a loyal following. 

Build A Strong Brand 

People want more than just a great product; they want an overall experience, and your branding will play a big part in giving them one. Once you’ve perfected your products, make sure that everything from your logo design to your packaging ties together as a cohesive whole. If you are selling clothes, add custom labels and tags to them, and use branded packaging too. 

Make sure that you have a clear brand before you start selling products. Even though making great crafts is important, branding is arguably more important, especially when you are marketing yourself on social media. 

Invest In Professional Marketing

Even if your products are amazing, no one will know about them unless you invest some time and money into professional marketing. If you’re not experienced in this area it’s best to leave this part of the job to somebody else. Consider hiring a top marketing agency to handle this side of things for you. That way, you can focus on crafting and they can focus on finding customers for you. 

There is so much power behind social media platforms like Facebook and Instagram these days that it makes sense to hire professionals who know how to use them effectively and gain the attention of millions of people at once. There is always a way for an artist or craftsman with limited funds to reach their target audience if they carry out thorough research. They just need someone with experience in online marketing strategies such as PPC (Pay-Per-Click) which could help them to stay ahead of the competition.

Engage With People On Social Media

Focus on building your brand image and expanding your customer base by reaching out to people via social media. Engage with other crafters, artists and designers by liking their posts, sharing their images and leaving relevant comments. 

When you’re first starting out it can be hard to gain positive attention online because there are so many seasoned marketers doing the same thing as you. But if you’re smart about who you engage with and how you go about things, there is a lot of potential for growth in the future. 

Grow The Business Slowly

When you’re just starting out it’s best to keep things small. Don’t try to grow too quickly or you’ll risk losing control of your business. Start by selling on existing platforms like eBay and Etsy. It’s so easy to get started on these sites because everything is already set up for you. Etsy, in particular, has a big customer base of people looking for handmade goods, so you’ll get a lot of customers right away. 

Once you start making a name for yourself, you can think about starting your own website and selling your crafts on there. But don’t take the leap into creating your own website too early on. Keep things simple and then gradually expand outwards once you’ve built up a loyal following. As you get more popular, you can also think about adding more product lines. 

Selling your crafts online is a great way to turn your passion into a side income and, eventually, a fully-fledged business. Just follow these steps to get started.