Great Ways to Advertise Your Home Business
Many of us spend time at home crafting. You might have a small home office or craft station. You might even sit practicing your hobby on the coffee table in front of the TV.
Some of us sit crocheting as we watch our children at swimming lessons, or in the car as we wait for school to finish. You might craft for an hour before bed, to soothe the day’s worries before you try to sleep. We all have different ways, places, and times to enjoy our crafts, which is part of its beauty.
There are many advantages to having a crafty hobby. Crafting can help you to relax and unwind. It can boost your creativity and give you an outlet. Crafting can help to keep your mind young, give you a great way to meet new people, and improve your mental health. Knowing that you have created something for yourself can boost your confidence and give you a fantastic sense of pride.
Your crafts could even earn your money. For some, crafting at home is a way to make a little pocket money, and any earnings are a bonus to all of the other advantages that our craft time brings us. For others, our crafting becomes a business. We launch stores, both on an offline, we sell to people that we know, and our business starts to grow as our skills develop and our creations improve.
Running a home business doing something that you love can be wonderful. It gives you the chance to work flexibly, and earn money while you are practicing something that you enjoy and makes you feel good.
In the early days, you might be content to sell your crafts to people that you know. But, if you really want to make the most of your home business, you might want to increase your audience.
If you’re going to take your business full-time, instead of managing it around work, you’ll need to find ways to advertise and market your home craft business. Let’s take a look at some things that you could try.
Advertise in Your Local Area
Many businesses rely on digital marketing to get their business going. Online marketing is a fantastic tool, a great way to reach a broad audience, and can be much cheaper than more traditional advertising methods, and you should certainly make the most of the opportunities that it affords you.
But, as a small business, selling homemade crafts, advertising in your local area can be exceptionally useful, and well worth your time.
Consider printing leaflets, business cards, and posters. Add Private number plates to your car, and ask other local businesses if you can put a card in their windows.
Take Part in Local Events
Local events can be a fantastic way to advertise your business. Look for community events, like fetes at your local community center or library, as well as charity events.
Taking part in these can be a great way to reach new customers and make more sales. You could also offer to help running events, sponsoring them, or helping with the organizing. This could help to get your business name out there and help you to build a reputation in the community.
You might also want to join local groups. If your community center or church hall run any craft groups or coffee mornings, start attending. This is a great way not only to advertise your business. But, also to build a support network, and make new friends, which is crucial when you work at home, which can be lonely.
Meet Other Small Business Owners
Meeting other business owners is another way to boost your business and increase your advertising potential, as well as expanding your support network. Try to attend local networking events or trade shows. Get chatting to other business owners. You might learn a lot, and it could give you the chance to collaborate.
Collaborating with other local businesses is a great way to increase your audience and boost your reputation. For a new business, collaborating with more experienced companies can be a fantastic boost.
It also gives you a way to reach a bigger market, without increasing your marketing budget, as you will share the costs of the project with your collaborating partners.
Start a Blog
As a small craft business, you might try to sell your products in a variety of ways. Most find using different platforms to be more effective. You might sell offline, through social media marketplaces, on online platforms like Etsy and eBay, and even through your own commerce website. But, wherever you sell, it can be worth starting a blog.
A blog gives you another place to sell. But, also a way to communicate with your audience and build loyal and trusting relationships. A blog gives you a way to add value to your business, offering your readers entertaining content, as well as advice and extra information about your products.
A blog, with excellent SEO, also gives you a way to get found by search engines. Ensuring that your business pops up in search results when people look for services like yours.
Get On Social Media
Social media is a fantastic way to market your business. It’s easy, it’s cheap, and it’s a wonderful way to reach a wide audience very quickly. Spend time setting up business accounts, liked to your blog, sales pages, and other accounts. Use your feeds to share your products and services and to pass on important information to your customers.
But, use social media well, and it will be much more effective. Don’t just share links and your own products. Share more informative content which could benefit your audience. Engage with people.
Get to know your customers, ask them for reviews and feedback. Be chatty and friendly, and people will respect your business. Your readers will share your posts, giving you access to a wider audience, and you will build a real community around your business.
Work with Influencers
Online influencers are becoming more popular, and indeed more influential all the time. Social media influencers and bloggers can have enormous audiences, filled with people that trust their judgment and really listen to what they have to say. But, many of them started out in a similar position to that you are now in.
Working with influencers, like offline collaborations, is a great way to reach far more people, without that much more work. Look for influencers in your niche, who share an audience and approach them with the opportunity to work together, thinking of projects which could be mutually beneficial.
Use Online Adverts
Online adverts can be an effective way to give your business a boost. Run adverts on social media to give your posts a boost. But, also consider paying for advertising space on popular websites and blogs in your niche.
These don’t have to be expensive, but they can give you a way to consistently reach more people that might be interested in your business.
When advertising your home business, you should be prepared. You might find that your advertisements take a while to work. But, you might also find that customers come rushing in.
Be prepared for increased custom and more work. Have plans in place to keep up with demand, and never be afraid to say no, or impose a waiting list if you need to. You might even want to hire an assistant to help if it gets too much to manage on your own.